For the development
of our community
For the development
of our community

“There is much that can be done. I’m interested in leaving proof of what I’m doing”.

The essence of Crédito Real is granting loans to individuals with limited access to traditional banking services thereby contributing to economic development of the places in which we are present.

The growth of our company makes a positive impact on the generation of Jobs among distributors, affiliates, subsidiaries and suppliers.

We operate our business through more than 20 strategic partners with whom we generate indirect jobs for over 10,000 people.

In addition to the purpose of Crédito Real, the company develops actions in support of the communities, environment and societies we are involved with. Therefore, we channel our attention to important activities like education and inclusion, which allow plural participation, and allow us to promote and fund projects that respond to social needs we deem relevant.

We have created a corporate voluntary service Through which we foster participation of our collaborators in support activities and benefits, encouraging them to contribute while fully respecting their free will to do so.

On July 20, 2018, and on occasion of the World Environment Day, we organized a reforestation drive at the community of San Francisco Magú, in Tepotzotlán, State of Mexico, where more than 99 volunteers planted over 1,900 trees in half a hectare of land.

Financial Inclusion Financial Inclusion

Consistent with our commitment to Human Rights, we have developed small actions of great impact for fulfilling our goal of fostering financial inclusion. Thus, our loan policies are not limiting for disadvantaged or disabled individuals.

Together with the Banco Interamericano de Desarrollo (BID) we are currently developing an initiative for granting special benefits and financing for business women and companies run by women, or companies whose shareholder base is female by more than 51.00%.

Alliance Crédito
Real-Nuup-El Buen Socio

In order to provide access to funding for a greater number of individuals, in 2028 we continued our alliance with the Mexican social organizations Nuup and El Buen Socio. The goals of this joint effort were the following:

  • Facilitate contact between producers and potential funding organizations through the creation of a prequalifying credit tool.

  • Training small farmers in basic financial and entrepreneurial issues in order to help them gain access to credit.
In 2018, within the framework of this Alliance, we achieved outstanding results, including:

  • Nuup
    • Development of a better understanding of the information needs of the social financial institutions for pre-qualifying potential clients.

    • Development of a tool to facilitate financial inclusion of small-producer organizations in different value chains in the coming months (honey) and years (strawberries, milk, fruit and vegetables, etc.).

  • El Buen Socio
    • Conducted 505.00 hours of training for 102 individuals, of which 56.00% of the population lives in municipalities where 90.00% lives in extreme poverty.

    • Organized eight workshops: Financial Education (4) and Diagnosis (4).

    • Conducted a workshop in Coatepec, Veracruz for civil society organizations that work with coffee producers in different regions of Veracruz.

Financial education

Access to financial solutions and education is a matter of the highest relevance to our company; when consumers know the best way to use the financial services being offered to them, they have a better opportunity of achieving their goals. This improves individual and family well-being, as well as the confidence of having a healthy, solid and competitive financial system.

The objective of the financial education we provide is to make our clients and beneficiaries know the offering of financial services they can have access to. They usually decide for more expensive alternatives due to a lack of knowledge of the workings of the product or of its financial and fiscal benefits.

Therefore, we provide three financial education initiatives:

Synergy with CONDUSEF

  • This internal and external program is called “Hablemos de finanzas con Crédito Real”; it consists of:

    • Sponsorship of printed material

    • Weekly bulletin: “Consejos para tu Bolsillo” and “Educación Financiera en tu institución”

    • Banner space in our website linked to the CONDUSEF Financial Education microsite Educa tu Cartera*

    • Training Workshop for Financial Education Trainers that addresses and explains Budget and Savings issues

* Activity applicable to collaborators and community.


“El seguro que necesitas, para las sorpresas que no quieres” (The insurance you need for the surprises you don’t want), conducted with the purpose of broadening the scope of information necessary for acquiring an insurance financial solution.


“Inclusión financiera de pequeños productores agrícolas: tecnología y educación financiera para fomentar el acceso al financiamiento” (Financial inclusión of small farmers: technology and financial education for fostering financing access).

Over 100 publications on different subjects shared with collaborators and external communities through the program program “Let’s talk Finance with Crédito Real” in synergy with CONDUSEF.

102 small farmers trained and 505.00 hours of training through the program “Financial inclusion of small farmers: technology and financial education for fostering financing access”.

In 2018 we invested MXN $0.33 million in the project “Financial inclusion of small farmers: technology and financial education for fostering financing access”.

We assessed the performance of our programs Through reports sent to CONDUSEF and reports sent to us by nongovernment organizations with whom we collaborate. In this way, in 2019 we plan to upgrade our Financial Education program in order to broaden its scope.

Crédito Real Tennis Center

The Crédito Real Tennis Center is located in Mérida, Yucatán. It is a high-performance tennis academy for children and youngsters, equipped with state-of-the-art facilities, the most adequate personalized programs, and qualified world-class coaches to improve performance of the future talents of this sport.

In 2018 we had 75 students: 19 interns, 12 external and 44 summer students from different states in Mexico and the U.S. Of these, 24 have been granted scholarships in different amounts; some are world-class competitors.

In 2018 we invested MXN $3.21 million in the Crédito Real Tennis Center.

The following improvements were made to the facilities of the Tennis Center:

  • Painting maintenance of all the center.

  • Purchase of a clay tennis court roller.

  • Purchase of gym material, such as medicine balls, bands, etc.

  • Purchase of a year’s supply of player and coach jerseys.

  • Change of blackout curtains for all rooms.

  • Purchase of a transportation van for players.

For more information about the Crédito Real Tennis Center go to:

México Incluye
Short Film Project

In 2018 we collaborated with the México Incluye foundation, an organization whose purpose is to contribute to making the dreams of disabled individuals come to fruition. Therefore, we participated in the short film project “First inclusive Mexican expedition to the Revillagigedo Archipelago”, whose goal is to produce a 12-minute short film which will show the story of a group of disabled and non-disabled individuals working together in order to get certified as scuba divers and become the first inclusive scuba divers in the Revillagigedo Islands in the Mexican Pacific, showing that anything is possible through teamwork.

Through this initiative, 400 hours of film were shot inside the largest marine protected area in North America. This was made possible by the support of the Comisión Nacional de Áreas Naturales Protegidas (CONANP) and the Secretaría de Marina (SEMAR).

Some other objectives of this initiative are:

Raising social awareness on the subject of inclusion.

Creating a movement for making inclusion an everyday value and encouraging Mexicans to participate in concrete actions.

Achieving social integration of disabled individuals.

In 2018 we invested MXN $0.06 million in the México Incluye short film project “First inclusive Mexican expedition to the Revillagigedo Archipelago".

Sponsorships Sponsorships

Crédito Real invests in society and its citizens by fostering and financing initiatives and projects which attend relevant social needs. The promotion of education, knowledge and inclusion are top priorities of our Corporate Social Responsibility Policy.

Crédito Real Morelos Open

In 2018, we continued to promote healthy lifestyles, practice of sports, and discipline. Thus, in a joint effort with Promotenis –a leading tennis tournament organization company– we consolidated as the main sponsor of the Crédito Real Morelos Open.

Every year, this tournament brings together the best world-class pro and semi-pro tennis players at Cuernavaca, in Morelos.

The 5th edition of the Crédito Real Morelos Open took place at the Hotel Sumiya in Cuernavaca Morelos. The tournament was a singles tournament. 60 international players participated and approximately 1,000 spectators attended the matches during the week. The tournament complies with ATP requirements, and it has become one of the events being sought by players for adding points to their ranking.

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